4.8×Store revenue per $1 of ad spend, Mar–Jul 2026
Gold Coast, Australia·Operating globally
Marketing that performs. Systems that scale it.
Full-funnel performance marketing for ecommerce and SaaS brands, plus the tracking and automation underneath it. Execution, not advice.
- 01 Growth
- 02 Optimisation
- 03 AI operator
Platforms we specialise in
(01) — Services
Demand is half the job.
Most agencies stop at the ad account. We run acquisition, then fix and improve what happens after the click in the systems you already pay for. Same spend, more revenue.
01 — Growth
Turn spend into customers
Paid, SEO, organic and email run as one acquisition program, then conversion and retention work so more of the people you pay to reach buy, and buy again.
- Meta Ads · Google Ads · ChatGPT Ads PAID
- SEO & organic search ORGANIC
- Email flows & campaigns RETENTION
- Landing page & funnel CRO CRO
- Server-side tracking / GA4 DATA
02 — Optimisation
Make your stack pull its weight
We go into the Shopify, WordPress, Salesforce or GoHighLevel stack you already run and fix what slows the sale: page speed, conversion, messy data, jobs still done by hand.
- Shopify & WordPress builds BUILD
- Theme, Liquid & plugin dev DEV
- Page speed & conversion rate optimisation CRO
- Salesforce & Agentforce CRM
- GoHighLevel builds & automation GHL
- Bespoke integrations & builds INTEGRATION
03 — AI operator
We run it. Agents make us faster.
We set the direction and run the work. AI sharpens every part of it: agents on n8n, Claude, your own tools, or built from scratch handle the reporting, monitoring and routine ops, so senior time goes on the calls that move the numbers.
- Ad accounts, store and site watched every day, alerts when something moves ALWAYS ON
- One set of numbers: a daily digest, a monthly report, one return figure REPORTING
- n8n, Claude & custom-built workflows AUTOMATION
- Agentforce & GoHighLevel agents CRM
- Training your team to run it TRAINING
- Showing up in AI search (ChatGPT, Gemini) AI SEARCH
(02) — Why Calibre
Lean by design.
Built to compound.
We run lean and only take on a handful of clients at a time. Fewer accounts means sharper focus and results we put our name to.
A/ Execution
We do the work
We deliver media buying, dev, tracking and automation hands-on. You talk to the people doing the work, and the plan ships instead of sitting in a deck.
B/ Optimisation
Signal before spend
Server-side tracking, GA4, clean data pipelines. We fix attribution first, so every dollar of ad spend is measured against numbers you trust.
C/ AI
Proven on ourselves first
We run our own agency on the same agents we build for clients, off one set of numbers.
(03) — Selected work
Proof over promises.
Engagements where we owned the numbers end to end. Each one is written up with its sources.
+124%Revenue, last 12 months vs the 12 before we started
Revenue more than doubled, led by the US
The Silk Co · Shopify, AU Read the case study →(04) — Recently shipped
What we shipped lately.
A running log of what went live. Client names on request.
- Oct 2026 GP clinic, QLD New clinic site live: online booking, meet-and-greet form, email and SEO. WordPress
- Oct 2026 Tile & stone supplier, AU Room imagery engine: AI builds the room, the real tile is set in at true scale. AI content
- Oct 2026 Ecommerce brands, AU & US Daily ad digest per brand: a call on return, and a numbered to-do list. AI operator
- Oct 2026 Industrial coatings, AU One monthly report across Shopify, eBay and Google Ads, measured on one return figure. Reporting
- Oct 2026 Destination weddings, US Couple intake to live guest page, run as a repeatable pipeline. Automation
(05) — The people
The people doing the work.
Calibre is founder led. We run your marketing in house and bring in the best specialists we know for engineering and design, so each part of the work goes to someone who does it well.
A/ MarketingJosh Parreno
Founder, Calibre
Founder of Calibre. Runs the paid media, conversion and tracking for ecommerce and SaaS brands across Australia, Europe, the US and Singapore. Based on the Gold Coast.
B/ Engineering & AICyril Duvignau
AI, engineering & Salesforce partner · Founder, TYRL
Founder of TYRL, a software engineering firm. Seven years building on Salesforce for businesses from small trades to ASX listed companies. Handles the Salesforce, AI and integration work on Calibre projects.
tyrl.ai ↗
C/ Brand & creativeLucca De Bonis
Creative Director · Brand & design partner · 1107 Studio
Creative director at 1107 Studio. Brand identity and design for clients in architecture, hospitality, fashion and tech. AGDA Emerging Designer of the Year 2025. Leads the brand and creative work on Calibre projects.
1107studio.co ↗(06) — How we work
Two ways to work with us.
Every engagement is run by the people doing the work, against numbers we agree up front.
Ongoing growth strategy and leadership
We run your paid media, your site and the systems underneath, and we own a short list of KPIs with you.
It starts with a quarter plan of three to five KPIs, then a monthly review against them.
A defined build, delivered
A site, store, CRM or automation build with a fixed scope and a finish line.
We scope it up front and build in stages you sign off. Once it’s live, it can roll into a retainer.
(07) — Testimonials
In their words.
- Reggie AddaeFounder, Strap BanditsUS
They understood our brand, tested fast, and delivered clear results.
- Mark CambridgeFounder, amaiSG
Their understanding of the SaaS space meant we could move fast and see real results.
- Joshua DicksonFounder, SidneySleepUS
Their strategic input helped refine our messaging, optimise ad performance, and increase conversions across the board.
- Lauren BrillFounder, The Silk Co.AU
They implemented strategies that grew our sales within months!